What is Color Psychology?


Purple or violet assists in seeking the meaning of life and spiritual fulfillment – expands  awareness, connecting to a higher consciousness. It’s associated with transformation of the soul. Purifies thoughts and feelings giving inspiration in all undertakings. The violet energy connects to spiritual self bringing guidance, wisdom and inner strength. Enhances artistic talent and creativity.

From a color psychology perspective, purple and violet promote harmony of the mind and the emotions, contributing to mental balance and stability, peace of mind, a link between the spiritual and the physical worlds, between thought and activity. Violet and purple support the practice of meditation.

The color purple is specifically associated with royalty and the nobility, creating an impression of luxury, wealth and extravagance. Purple has power. It has a richness and quality to it that demands respect. Purple is ambitious and self-assured, the leader.

Preference for Purple : sensitive and compassionate, understanding and supportive, thinking of others before – peaceful and tranquil quality and a quiet dignity about the person. People are drawn to his charismatic and alluring energy. Usually introverted, idealistic, and often impractical, with a great imagination, and so creative as well.

Aversion to Purple : Is a realist with feet planted firmly on the ground, living in the present rather than the past or future. May not be artistic and have difficulty in expressing creativity, but likes to be a critic! Prefers to conform to society’s ideals rather than be individualistic.



Service to humanity is one of the strengths of the color indigo. Powerful and dignified, indigo conveys integrity and deep sincerity.

Indigo links with and stimulates the brow chakra (third eye) and controls the pineal gland. It governs both physical and spiritual (not psychic) perception; that is, clairvoyance, clairaudience, and clairsentience. The color meaning of indigo reflects great devotion, wisdom and justice along with fairness and impartiality. It is a defender of people’s rights to the end. The indigo energy connects us to our unconscious self, and gives us the experience of being part of the whole universe. Strengthens intuition, imagination, psychic powers, and increases dream activity.

Preference for Indigo : honest, compassionate and understanding. Integrity is extremely important. Needs structure in life – organization is important. Loves rituals and traditions, is guided by the past. Is conscientious and reliable – a good person to have around in a crisis.

Aversion to Indigo :  Dislikes rituals, traditions and structure in life, isn’t interested in developing intuitive powers – prefers to use gut instincts. Is a free spirit – doesn’t like conforming or following any set rules.



The color brown is a serious, down-to-earth color signifying stability, structure and support, with a keen sense of duty and responsibility, also takes its obligations seriously. It encourages a strong need for security and a sense of belonging, with family and friends being of utmost importance. Brown is the color of material security and the accumulation of material possessions. Brown is friendly and approachable. It is loyal, trustworthy and dependable in a practical and realistic way.

In color psychology, brown is honest, genuine and sincere. It relates to the hardworking, the industrious and reliable, with both feet planted firmly on the ground. It is sensual, sensitive and warm, engulfing one in a feeling of calmness and comfort. It is a practical and sensible color which implies common sense.

Brown is a frugal color – it is not associated with frivolity, excess or waste in any form. While it is materialistic, it values quality above all else, and everything in moderation.

Preference for Brown : Wholesome, salt of the earth people, steady and reliable, quietly confident. Friendly and approachable, genuine and sincere – have a keen sense of duty and responsibility and take obligations very seriously. Family and family life is extremely important and also like physical comfort, simplicity and quality. Sensitive to the needs of others also sensitive to criticism by others.

Aversion to Brown : Is an outgoing sort who enjoys a fun-filled life with like-minded people. Routine bores him, is spontaneous and loves fresh and innovative ideas. Is more of a dreamer, with a colorful imagination, witty, impulsive and generous. Simple, practical, down-to-earth people bore him, he likes more sophisticated pursuits. May not feel connected with his roots (home-land, family, etc); may experience instability in health and attitude.

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