What is Color Psychology?


Associated with joy, happiness, intellect, and energy, optimism, intensity. Produces a warming effect, arouses cheerfulness, stimulates mental activity, and generates muscle energy. Wisdom, clarity and self-esteem.

Bright, pure yellow is an attention getter, which is the reason taxicabs are painted this color. When overused, yellow may have a disturbing effect. It is known that babies cry more in yellow rooms.

Yellow indicates honor and loyalty. Later the meaning of yellow was connected with cowardice. It can be associated with frustration and anger as well.

Like the color of gold, yellow represents the highest of the physical colors. “Worth its weight in gold” applies to yellow. Strongly stimulates happiness, brings on a sense of security, as well as a strong feeling of well-being.

Gives clarity of thought, increases awareness, and stimulates interest and curiosity. Yellow energy is related to the ability to perceive and understand, connects to the mental self.

Preference for Yellow : Person has a happy disposition, is cheerful and fun to be with. Is creative and imaginative. A perfectionist, analyzes everything, methodical in thinking, sometimes impulsive. Has a strong independent streak, selective about friends.

Aversion to Yellow : He’s practical and down to earth,  has difficulty in coping with change. Is skeptical of new ideas, thinks before he leaps – not impulsive or spontaneous.



Green is the colour of balance, harmony, nature, neutrality and of non-resistance, symbolizes growth, freshness, and fertility. Strong emotional correspondence with safety and has great healing power. Green suggests stability and endurance.

It is considered to be beneficial to the mind and body. Dark green is also commonly associated with money. As it’s the color of the sea, it is often associated with depth and stability.

Symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven. It is thus strongly associated with tranquility and calmness, piety and sincerity.

Preference for Green : He’s a practical, down-to-earth person with a love of nature, stable and well balanced, kind, generous and compassionate – Caring and nurturing to others – intelligent and loves to learn – quick to understand new concepts. A loyal friend, faithful partner, gentle but not passionate, with a great need to love and to be loved. Can be strong willed.

Aversion to Green : Is not a social ‘joiner’, likes to do things differently. Not a nature lover, a loner, preferring to be aloof.



This is a mentally-relaxing colour has a pacifying effect on the nervous system and brings great relaxation. Ideal for sleep problems, and hyper-active children. Connects us to holistic thought, and gives us wisdom and clarity enhancing communication and speech.

This color is one of trust, responsibility, honesty and loyalty. It is sincere, reserved and quiet, and doesn’t like to make a fuss or draw attention. It hates confrontation, and likes to do things in its own way.

From a color psychology perspective, blue is reliable and responsible and exhibits an inner security and confidence. You can rely on it to take control and do the right thing in difficult times. It has a need for order and direction in its life, including its living and work spaces.

This is a color that seeks peace and tranquility above everything else, promoting both physical and mental relaxation.

Preference for Blue : conservative, reliable and trustworthy -genuine and sincere, takes responsibilities seriously. Confident and self-controlled, but may be hiding a vulnerable side.

Generally is fairly even-tempered, can become either moody and over-emotional, or cool and indifferent. Sensitive and caring to the needs of others.

Aversion to Blue : Dislikes routine, looks for more stimulation and excitement doesn’t like being the ‘responsible one’. Doesn’t like boundaries and restrictions –  likes to be a free spirit.

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