What is Color Psychology?


Associated with energy, war, danger, strength, power, determination as well as passion, desire, and love. Vitality, courage and self-confidence.

It attracts attention more than any other color, at times signifying danger. It’s intensity brings excitement into life.

Use when you need to meet a demanding day, or when you feel drained of energy. The colour red provides the power from the earth and gives energy on all levels. Everything that is to be commenced needs the life vitality of red.

Preference for Red : You are an extrovert and optimistic, courageous and confident. You are action oriented, physically active, stimulating and radiate energy. Red makes you ambitious and competitive and also an achiever.

Aversion to Red : You may want more excitement, energy and passion in your life but are afraid, for some reason, or lack the self-confidence, to get involved and open yourself to the possibilities red can bring to you.



Associated with joy, sunshine, and the tropics, it represents enthusiasm, fascination, happiness, creativity, determination, attraction, success, encouragement, and stimulation, resourcefulness.

It denotes wealth and prosperity as well, also ushers in sophistication and energetic enthusiasm. Brings joy to our workday and strengthens our appetite for life! Orange is the best emotional stimulant. It connects us to our senses and helps to remove inhibitions and makes us independent and social.

Because orange is a blend of red and yellow, it combines physical energy with mental wisdom, inducing a transformation between lower physical reaction and higher mental response. Thus, it is often referred to as “The Wisdom Ray.”

Preference for orange:  Orange represents the warmth of the fire. It brings even more energy than yellow, celebration and great abundance, comfort, enjoyment of the senses. Warm, sociable, dynamic and independent people who dedicate themselves to whatever they do.

Aversion to orange: A person who has an aversion to orange may have suppressed sexual feelings or other difficulties with sensual enjoyment of life. The attitude can also be over-sensual, indulgent, or too materialistic.

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