What is Color Psychology?

Common Psychological Effects of Colors

The following are some common psychological effects of colors in the Western Hemisphere.

Keep in mind that certain shades or tones may result in very different meanings. Also, the context around the color, and even surrounding colors, can have an effect. Think of this as more of a beginning guide to color psychology.


Associated with light, goodness, innocence, purity, and virginity, it’s considered to be the color of perfection. Usually has a positive connotation, depicts a sense of space. Can represent a successful beginning.

Healing properties: White is the perfect color; for it is all colors, in perfect balance and harmony. It is the color of the awakened Spirit; the light of perfection; the light of the Cosmic Consciousness, the Divine Light. Just about everyone has heard of surrounding people with the “White Light of Healing and Protection.” White light raises the vibration of one’s consciousness and the body, bringing harmony in all aspects of one’s life. Directing white into to a part of the body that needs healing is one of the fastest ways to bring about healing.

Preference for white: White points at innocence, purity, virginity, cleanliness, freshness, simplicity, nothingness, oneness and completion, truth.

Aversion to white: A person who has an aversion to white color is foremost or solely interested in ‘realistic’ and tangible things, not in illusions or things that are beyond seeing or understanding. Knows and accepts the own imperfection and does not wish to achieve perfection.



Associated with power, elegance, formality, death, evil, and mystery, it’s a mysterious color associated with fear and the unknown (black holes). Usually has a negative connotation (blacklist, black humor, ‘black death’).

Denotes strength, intelligence and authority; it is considered to be a very formal, elegant, and  prestigious color.

Preference for black: Symbolizes seriousness, darkness, depression, death, mourning, mystery, secrecy, occultism, a standing apart from or revolting against triviality, provocation, underground, underworld, things that have to remain hidden, nothingness as the great source of all creation, the need to keep your energy with you. Black is a color for extremes, everything and nothing. People who foremost trust themselves.

Aversion to black: A person who has an aversion to black may have fear for the unknown, or fear for the abuse of power. Desires to become free from all kinds of dependency, blockages, hindrances; to throw off shackles.



The colour gray has an elegant timelessness about it. It projects a neutrality and showcases a practical, no-nonsense attitude.

Preference for gray : Very neutral and indifferent, non-expressive. It can be deliberate, but also lifeless, fixed, depressed and apathic. Reserved, cool people; unwilling to expose themselves or to have obligations. Gray can be refined and tactful.

Aversion to gray: A person who has an aversion to gray may prefer to come straight to the point, no time for political and tactical attitudes. Demands clarity, a knowing where one stands.

Related Post

Leave a comment

Your email address will not be published. Required fields are marked *