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aLL – The Plus Size Store in collaboration with Narendra Kumar

The aLL Primero X Narendra Kumar show at Lakmé Fashion Week Winter/Festive 2018 was a grand offering for all the plus size fashionistas, as it presented multiple in-trend clothing options for men and women of all shapes and sizes. Aimed at different body types (Apple, Pear, Hourglass, Rectangle and Carrot); the looks were colourful, exciting and ideal for all occasions and festivities.

With the very intriguing and quirky title “Never Hyde” Narendra Kumar ensured that his fashion recommendations would encourage men and women to never hide or conform to other’s ideas on their figures. The collection encouraged the people to feel confident in their own skin.

Shikha Talsania on walking for aLL Primero X Narendra Kumar, “I love fashion, but like all curvy people, I hated shopping. For me aLL Primero X Narendra Kumar isn’t just about size inclusive clothing but empowerment because of the confidence these clothes instil in me. It was a great experience walking the ramp! Narendra is an amazing designer; his silhouettes and designs flatter my curves and also make me feel comfortable.”

“aLL: The Plus Size Store has been a pioneer in size inclusive clothing with a strong belief that fashion is for everyone and that size is just a number. It is our constant quest to give our customers the latest in fashion to suit their body type and hence this season we have collaborated with ace designer Narendra Kumar to bust popular fashion myths with our very third designer collection ‘aLL PRIMERO’. We’re sure that our collection will breathe a new life into the fashion industry,” revealed Hetal Kotak, CEO, ‘aLL: The Plus Size Store’.

The collection represents a democratic fashion estate and breaks norms with loads of vibrant shades, some whimsical prints and eccentric silhouettes. Like the previous two editions of aLL Primero at the fashion extravaganza; this time too, the collection was chic, classy and in line with current trends.

aLL Primero X Narendra Kumar presented modern athleisure, day and evening wear in quick succession with a multitude of fabrics like Ponte Roma, Interlock knit, jacquard, Terry wool, Looper knit, Moss crêpe and cotton linen which gave the garments style and substance. For added excitement and trendy touches, they brought in bright denim along with satin that was splashed with shimmering sequins.

The show started to the swinging tune of the ‘Never Hyde’ song. The very energetic models strutted down the ramp to singer Alria D’Souza’s rendering of the foot tapping number “Got the Look”. The line of hoodies, pant suits, cold-shouldered
blouses, zippered wide collar blouses, bomber and denim jackets, jeans and joggers, were complemented with tops, shirts, pants, dresses, jumpsuits and blazers. Adding a fun element to the collection, the show also had printed T-shirts with photos of iconic curvy women from past eras.

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