Celebrated for their fresh and crisp sensibility since 2006, Pankaj and Nidhi pushed the boundaries of creativity and innovation as they launched their Nokia 6.1 Plus inspired Winter-Festive Collection, ‘After Dark’at Lakmé Fashion Week Autumn Winter 2018.Bollywood superstar Kangana Ranaut was the special show stopper for the designers as they unveiled their new line at Lakmé Fashion Week.
Speaking about the association with Kangana Ranaut for the Nokia 6.1 Plus inspired ‘After Dark’ collection, Pankaj and Nidhi stated, “Kangana Ranaut is a dynamic superstar. She represents the modern Indian woman who is fearless and bold. It felt natural to associate with her as she aptly exudes the qualities of a Pankaj-Nidhi ‘woman’ with great finesse. She stands up for her rights and is the perfect representation of the new age woman. We could not have thought of anyone more ideal for us to be associated with for our Nokia 6.1 Plus inspired ‘After Dark’ collection at LakméFashion Week.”
The Winter-Festive Collection is inspired by the newly launched Nokia 6.1 Plus, the smartphone that brings popular all-screen design to India, and is beautifully crafted to the exacting standards expected from a Nokia smartphone. Just like the Nokia 6.1 Plus is encased in glass on the front and back, taking up approximately 93%of the phone’s luxuriously curved surface, the new ensemble by Pankaj and Nidhi translates into reflective embellishments that accentuate texture against sheen. The cutting-edgedesign, by virtue of its understated glamour, lends to each piece, a clear statement.
Exploring the coming together of the hand-made and the machine-made in the creation of exquisite statement-making andready-to-wear couture, Pankaj and Nidhi’s signature styles have been designed using specially engineered materials such as patent finish faux leathers, metallic hyper-twist yarns and graded geometric gemstones. Every detail is hand applied using technically precise floral and ornamental artworks. The Gloss Midnight Blue of the recently launched Nokia 6.1 Plus plays a significant role in defining the colour palette of the collection among other glorious hues of blue such as cobalt and grey with a burst of pink-reds.
Speaking about the inspiration behind the collection, Pankaj and Nidhi stated, “The Nokia 6.1 Plus is a beauty and we were inspired by the design and craftsmanship of the smartphone, the all glass encasing and the colour palette of the brand. Our collection is evening-wear ready for the global fashion lover, who will love to match it with the stylish Nokia 6.1 Plus.”
Further they added, “We are excited to have returned to LakméFashion Week after three seasons. We have had a great association over the years and it is truly exceptional to witness the massive platform IMG has created for designers to showcase their collections.”
Ajey Mehta, Vice President and Country Head – India, HMD Global stated,“Materials craftsmanship is our forte, we work with pure materials to create emotive designs. We constantly evolve and adapt but we never change our commitment to quality, craftmanship and engineering.In this Nokia 6.1 Plus inspired ‘After Dark’ collection, the synergies in usage of glass, colour palette and stand-out craftsmanship are in tune. Like Pankaj and Nidhi, we’re obsessive when it comes to design. Nokia 6.1 Plus is another stellar example of our mastery in materials and craftsmanship – it looks stunning and has AI assisted imaging that truly allows our fans to standout and tell their story.”
Pankaj and Nidhi’s’ After Dark’ collection inspired by Nokia 6.1 Plus comprises statement-making bi-symmetric jackets and capes worn with sharply tailored pants. Voluminous Edwardian sleeves add a touch of understated drama and glamour that perfectly define and capture the ‘After Dark’ vibe. The silhouettes celebrate as well as appeal to the modern woman.